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LIFT CAMPAIGN

An acclaimed cultural ambassador for the Atlantic region of Canada, Atlantic Ballet Theatre of Canada is a unique Canadian success story. Based in Moncton, New Brunswick, the Company is a world-calibre professional ballet company which catapulted to the international stage in its fourth season.

 

A Strong Focus on Artistic Excellence and Business Development

 

Atlantic Ballet Theatre of Canada has been heralded for an entrepreneurial spirit that encompasses a strong focus on revenue growth and export. However, like most North American performing arts companies, Atlantic Ballet Theatre of Canada relies on a combination of financing that includes performance revenue; government grants and loans; and private sector investment. This funding formula is essential for the Company’s continued success and stability. 

 

International Touring is Essential

 

Every new Atlantic Ballet Theatre of Canada production is created, built and premiered in Atlantic Canada. At the same time, Atlantic Ballet Theatre of Canada’s principal revenue growth focus is on touring its productions to international stages, allowing the organization to increase its performance revenue base. This income allows the Company to maintain regular touring, accessible pricing and community engagement programs in its home region.

 

Raising the Barre

 

Atlantic Ballet Theatre of Canada’s LIFT campaign has a $3.5-million objective which will provide the Company with the vital means to stabilize and grow its earned revenues as it enters a new phase of development. This includes ensuring the creation and development of one original full-length production a year — the lifeblood of the Company. An enhanced infrastructure will support Atlantic Ballet Theatre of Canada’s growth and set its national performance and export-touring network securely into place, while assuring its continued role as a major cultural force in Atlantic Canada.